About

I Doug Up watches public data for moments when something is suddenly being looked at, searched for, or talked about more than usual. The name is a small joke on the domain — read it either way.

The first feed, /what, publishes those moments as a short list. Each item shows what changed, by how much, against what baseline, and links to the public source so you can verify it yourself.

The pipeline pulls from Wikipedia pageviews, Hacker News, Google Trends, and Reddit every 30 minutes. It filters out noise from tiny baselines, recurring templates, and topics already published recently. What is left is meant to be surprising on its own — no editorial commentary, no take, no opinion.

It is not news. It is not a content site. It is a scoreboard for something just changed.